Photography
My photography work has focused on creating visual content for brands across interiors, retail, hospitality, and media. Working across studio and location environments, I developed imagery for campaigns, product storytelling, advertising, and digital platforms.
My approach has always been shaped by how photography functions within a wider brand system, supporting consistency, storytelling, and how a brand is experienced visually across different touchpoints.
Below is a selection of brands I have worked with and the context in which this work was used.
01
EZ LIVING INTERIORS
Produced photography for interiors campaigns, product launches, brochures, website content, and digital advertising. This role involved working across styled room sets and commercial interiors photography, supporting the brand’s visual identity across both print and online platforms.
02
CARRAIG DONN
Created studio and lifestyle photography for seasonal campaigns, e-commerce, social media, print advertising, and in-store promotional material. The work focused on maintaining visual consistency across the brand while supporting fashion and homeware storytelling, product launches, and digital marketing campaigns.
03
BUTLERS CHOCOLATES
Worked as the main photographer creating product and campaign imagery for Butlers Chocolates across packaging, advertising, and digital marketing platforms. This included photographing chocolate collections for product packaging, promotional campaigns, billboards, and international marketing use.
Alongside photography, I was also involved in the packaging design process as part of the creative team, contributing to the visual presentation and overall brand identity. I additionally created campaign imagery for the Butlers Chocolate Café beverage range, supporting seasonal promotions and wider marketing campaigns.
04
THE HUNGRY LYONS
Worked as the photographer, food stylist, and retoucher for The Hungry Lyons, creating visual content to support a wider brand refresh and marketing rollout. The imagery was used across menu boards, packaging, website content, brochures, newspaper advertising, posters, branded vehicles, and other promotional material.
This role involved developing visually consistent food imagery designed to strengthen the brand’s identity and improve the overall presentation of the business across both print and digital platforms.
05
PACK-SHOTS & E-COMMERCE
Worked as the photographer and retoucher for PackshotStudios, a product photography service I founded to support local brands and businesses in building their online presence. The work focused on creating high-quality pack-shot and e-commerce imagery designed for websites, online stores, and digital marketing platforms.
This included photographing a wide range of products such as food items, clothing, accessories, stationery, and homeware, with imagery also used across print advertising including posters, brochures, billboards, and branded vehicle graphics.
The role involved producing clean, consistent, and commercially focused imagery that helped brands present their products professionally and effectively across both digital and physical channels.
06
ADARE COTTAGE SHOP
Worked as the photographer, stylist, and retoucher for Adare Cottage Shop, a lifestyle and gift store based in a traditional Irish cottage in Adare, Co. Limerick, offering a curated selection of homeware, jewellery, fashion, shoes, and Irish crafts.
This project involved developing a photography and styling approach that reflected the character of the cottage setting while remaining minimal and product-focused, ensuring the items remained the central focus across all imagery. I also contributed to shaping the brand’s visual direction to ensure consistency across its wider identity.
All photography was shot in my studio, creating a cohesive visual language that could be used across both print and digital platforms to support the brand’s marketing and retail presentation.
