CONTENT & DESIGN
My content and design work focuses on creating visual and digital material for brands across hospitality, commercial, and creative industries. This includes social media content, promotional design, and website projects developed using tools such as Canva, Adobe Creative Suite, CapCut, and website platforms.
My approach combines visual storytelling with practical marketing application, considering how content performs across digital platforms, how it communicates brand identity, and how it supports wider marketing goals.
Below is a selection of content creation and design work, including social media content, website design, and brand-led visual projects.
01
Get Furnished
I run the full marketing and creative function for Get Furnished (stores in Galway and Cork), managing everything from strategy through to execution as a team of one.
Brand & Design
• Rebuilt and formalised the Get Furnished brand identity , repaired structurally broken legacy logo files, established the core colour palette (navy, gold) and confirmed Open Sans as the brand typeface
• Design and produce all print collateral: newspaper ads, in-store posters, promotional materials
• Shoot and edit product and interiors photography for every new range and campaign
• Produce in-store TV screen video content and social video (reels, carousels) for every campaign
Campaigns & Strategy
• Built a full marketing strategy roadmap spanning campaigns, channels, and seasonal moments across a multi-month period
• Plan and execute end-to-end seasonal and promotional campaigns (e.g. anniversary promotions, seasonal sales) — coordinating print, social, email, in-store, and radio in a single push
• Run informal KPI/sales analysis across stores to inform campaign planning and validate performance narratives
Channels & Operations
• Manage social media, email marketing (Mailchimp), and radio coordination
• Own the Meta/Instagram presence, including troubleshooting platform and account issues
• Coordinate photography scheduling for continuous new product drops alongside campaign work
02
Cash Factory Furniture
Marketing & Creative Manager — Cash Factory
I run the full marketing and creative function for Cash Factory, a value-led furniture retail brand, alongside my work for its sister brand Get Furnished, managing strategy and execution solo.
Brand & Design
• Design and produce all print collateral: newspaper ads, in-store posters, promotional materials
• Produce in-store TV screen video content and social video for every campaign
Campaigns & Strategy
• Plan and execute end-to-end promotional campaigns (e.g. summer sale) across print, social, email, in-store, and radio
• Run informal KPI/sales analysis to inform campaign decisions and store performance conversations
Channels & Operations
• Manage social media, email marketing (Mailchimp), and radio coordination
• Coordinate photography for new product drops alongside campaign work
03
Studio GBM
Marketing and Creative Executive — Studio GBM
Marketing role at a Limerick print and creative studio, working within a zero-budget environment that required resourceful, low-cost marketing approaches. Designed print materials and assisted with production/printing, developed brand and website strategy recommendations, and planned and executed seasonal campaigns including a "Get Summer Ready" promotion.
04
Limerick Strand Hotel
Marketing Executive — Limerick Strand Hotel
Responsible for all in-house promotional marketing material, including printed posters and social media content, designed to existing brand guidelines using limited software (Canva).
05
Killaloe Hotel & Spa
Marketing (Part-Time) — Killaloe Hotel & Spa
Similar scope to the Limerick Strand Hotel role — in-house promotional material, social media content, and photography — split across two distinct brands under one roof: Killaloe Hotel and Sionna Spa.
06
DREAMS Fest 2019
DREAMS Fest was a music festival conceived by Dolores O'Riordan's brother, created to honour her memory following her death. I was commissioned to design the event branding and shoot the event photography, working on the project in the lead-up to its launch just before the pandemic began.
